Creating Influence

People have been asking me what the need is behind my project. And i answer our project is firstly about creating influences. Some of my shoes have very good needs but first and fore most influence. so what influence do i want to make?

- Placebo/wonder/excitement/ imagination - with my films i want people to believe a sort of placebo effect that these things could happen. they can fly with rocket boots and shoes can move on their own. i want to influence their imagination.

- Use - with my electronic shoes i want people to see that shoes are more than fashion and protection. i want people to see more function and produce more interaction with their shoes and see that function and use don't have to come in the form of ipods.

I also feel that shoes as a topic is seen by most people as a bit superficial with no deeper meaning. I want this to change.

I think in the breadth of my project and seeing what can be done with shoes will be a very good influence. we have had shoes since the Egyptians, Romans and Greeks, yet their function has gone unchanged with only variety in their form, which is still essential the same. At this defining moment, change has come to shoes!!